Have you ever wanted to know how to sell more of something? Perhaps push a particular product? Well, look no further. Dan Ariely’s book, Predictably Irrational gives you an idea of why people do things. While I am sure the intention of the book was not to exploit people, you can use this knowledge to your advantage. Below is my review of Predictably Irrational for the upcoming blog, Cultureist.
You probably donâ€™t realize it, but your mind is flawed. Very flawed. Hereâ€™s a simple example:
In our minds, it seems to show three different sized lines. Now instead of doing a fancy animation on how the lines are all actually the same size, I am going to let you take a good old fashioned piece of paper, and measure each line only to discover- they are all the same length!
This is just one of the hundreds of flaws contained in your mind. But why on earth would you want to learn how your mind is flawed?
It is depressing and seems unhelpful. Wrong. While it can be sad to realize this fact, we can learn. We can learn about the flaws in our minds so we can realize how we make decisions and in the future, be aware of bad decision making. This rationality of thinking is talked about a great deal in Dan Arielyâ€™s book, Predictably Irrational.
One of my favorite things about the book is that it does not ramble on about brain waves and years of careful study, as what you would expect from a psychological book. Instead, it talks about down to earth experiments with interesting conclusions and how it relates to you.
Still not sure if you want to get the book? Take a look at Dan Arielyâ€™s TED talk:
Ready to buy? Get Predictably Irrational by Dan Ariely here.